Big Vape: The Rise and Fall of Juul

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  1. The Spark

  46m

  Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.

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  2. First Impressions

  44m

  Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.

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  3. Where's My Juul?

  52m

  Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.

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  4. Overnight Billionaires

  48m

  A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.

Cast